A shameless plug indeed!
Ok, so I'm somewhat biased since I work for Protexis and had a hand in getting this service live, but it's quite a milestone. One of the biggest drawbacks of traditional Electronic Software Distribution (ESD) was that it was confined to the Software Publisher's online stores or Affiliates. IE, you could not purchase an downloadable version unless you went through the publisher. Thats fine if you shop that way, but most of us shop through larger online stores.
Online retail stores like TigerDirect and Amazon are huge and until now, none have offered ESD integrated into their catalog. You could not browse and add hardware and downloadable software to your cart and then transact. Very odd indeed but true.
TigerDirect is revolutionary in that they have integrated an downloadable software catalog into their existing offering allowing their customers full access to ESD. They can purchase a 19" LCD and a copy of CA's AntiVirus and after completing the transaction they get the LCD shipped and an email sent to them with the URL and keys to download the CA product.
Very cool.
~chris
