Anne Sweeney (Co-chair at Disney) gave a keynote address this week at Mipcom. Ms Sweeney's main topic was content piracy and Disney's new stance on accepting the fact that this in not a plague, as so much as it is a competing business model.
On the subject of content, she had some very interesting and maybe even prolific ideas: "Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends -- if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about."
So I've always been a big fan of the content/king thing and I've understood that this was a stepping stone to the big goal of full convergence. Conversation is also a stepping stone, but its more in line with web 2.0/3.0 ideals. MySpace is a great example of this. The content on MySpace would not be worth nearly as much, if not for the fact that its magnified by the connections into other people's content. Those conversations and shared environments are force multipliers!
Original link Boing-boing
~ chris
